Hi! My name is Ugonna and I’m the founder of K-phenomen.com media and agency, the first French online media to highlight all aspects of Korean culture, since 2011 !
I received the Certificat de Reconnaissance des Amis de la Corée (Friends of Korea Recognition Certificate), awarded by the Korean Cultural Center in Paris, honoring my efforts to raise awareness of Korean culture in France.
I was interviewed in 2019 by the Korean channel YTN to talk about our media and our projects.
Here is the interview:
Agency Specialist in Korean food & korean culture :
In 2022, I launched my own creative agency in Paris to promote new Korean food trends.
There’s no other agency of this kind in France. We offer Korean pastry workshops, conferences on new coffee shop concepts in Korea, the creation of influencer marketing campaigns to introduce new Korean brands…
We have been fortunate to collaborate with many Korean companies & institutions: Korean Culture Center in Paris, AT center, Hyundai
How to work with us :
The agency provides various kinds of services
Do you want to gain visibility in the French market?
If you are:
- A food brand
- A k-beauty Brand
- A stationery brand
…you have come to the right place!
We support you in two key areas: communication and event management.
Communication
We help you grow your social media presence in French — TikTok, Instagram, LinkedIn — so you can reach a French-speaking audience.
Having an account in French makes all the difference, as you’re speaking directly to your target audience in their native language.
We also offer community management and can produce product photos and videos if needed.
We handle press and influencer campaigns.
Benefit from our network of influencers in the fields of food, beauty, and wellness — including Korean food and K-beauty.
Event Management
Pairing your communication strategy with events that showcase your brand in Paris and other French cities.
1-Pop-up store creation
This allows customers to have their first in-person interaction with your brand, making it easier for them to make a purchase.
2-Invitations to partner events
There are already many events in Paris and across France where you can showcase your brand and connect with your audience.
We take care of the logistics and suggest the right events for you.
On-site, we can assist with booth setup and find local French staff to promote your brand.
3-Influencer event creation
We organize dedicated events for your brand, bringing together influencers and press.
These events are ideal for new product launches.
They increase your visibility and generate a lot of content (photos and videos) for your social media platforms.
Website
If you’d also like to develop a French section on your website to present your products, we can take care of that too — translating from Korean to French or English to French.
Why now is the right time
There has never been a better time to enter the French market — South Korea has never been more popular.
To help your brand grow, you need to work with an agency that knows and understands Korean culture — from K-food to K-beauty —
and also understands the French market.
That’s exactly what we offer. You’re in the right place.